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4 months ago by Jamie Beaumont

Five tips for attracting the best graduates to your sales programme

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A growing number of businesses are turning to graduates for their sales teams, taking advantage of lower overheads and the chance to shape their careers from the start. But how do you attract the right candidates? We look at five ways to ensure your graduate programme will entice the best.

 

1. Provide the right training

The best graduates want to benefit from a sales programme that develops their skills – ready for whatever the future workplace may hold. Structure your scheme so that graduates benefit from a progressive training programme that pushes them to develop, while also recognising and rewarding their contribution.

 

2. Offer career progression

Graduates are ready to work, and keen for opportunities to progress. Show potential recruits that your graduate sales programme and training process can provide the right career progression, and that you’re ready to invest in them and reward their hard work.

While not every graduate recruit will stay for the long term, those that do will make a significant contribution to your business. Let candidates know that you can offer careers, not just jobs.

 

3. Highlight their earnings potential

The basic salary you offer to graduate sales candidates won’t always match the rewards promised in other, non-sales roles.

So make clear to candidates that when they impress on your sales programme, their earnings potential will be impressive too. You don’t have to commit to specific numbers now, but by communicating realistic expectations for a role, you’ll make your firm more appealing to the best candidates.

 

4. Promote your company’s culture

Does your business offer graduate recruits a progressive environment and the ability to earn serious money in return for their efforts? Is there a clear business ambition that will help inspire candidates to join you?

Be sure to spell this out to candidates, as these elements of your company’s culture can be as persuasive as benefits and perks to the best graduates.

Highlighting these aspects of your company’s culture can also help to show potential employees that your business stands for more than just sealing deals.

 

5. Ensure your graduate platform is in place

While it might be tempting to try and attract graduates as you develop your platform in the background, it’s worth taking the time to put this in place first.

Having your platform up and running will allow you to recruit for and scale your sales operation more smoothly in the long term, helping you build a lasting reputation for the quality of your programme – and your recruits.

 

Find the best candidate for your business

Attracting the best candidates to your graduate sales programme can take some effort. But by following these five steps, you’ll be perfectly positioned to capture their attention. Your sales team, and your bottom line, will reap the rewards.

 

Excerpt

A growing number of businesses are turning to graduates for their sales teams. But how do you attract the right candidates? We look at five ways to ensure your graduate programme will entice the best.